{"id":3858,"date":"2003-08-28T13:26:45","date_gmt":"2003-08-28T17:26:45","guid":{"rendered":"http:\/\/www.gillesenvrac.ca\/carnet\/?p=3858"},"modified":"2022-01-17T21:05:58","modified_gmt":"2022-01-18T02:05:58","slug":"carnets-daffaires","status":"publish","type":"post","link":"https:\/\/gillesenvrac.ca\/carnet\/2003\/08\/carnets-daffaires\/","title":{"rendered":"carnets d’affaires"},"content":{"rendered":"

Blogs for What Business?<\/a>. Jimmy Guterman’s new piece on business blogging<\/a> (sub. required) is sure to cause a stir. He charges the blogging community as being \u00ab\u00a0self-absorbed and elitist\u00a0\u00bb and says its not essential for business. (…) I believe what Jimmy is saying is that there isn’t a consumer market for blogging and that it isn’t essential for businesses to address it.\u00a0(…) The number of participants is growing at 400% per year, and that’s before AOL’s entry. (…)<\/p>\n

The enterprise market is entirely different than the consumer market. What is in common is an efficient, and dare I say fun, way of having conversations that contribute to productivity. Maybe its time we start telling more of our customer stories, but the distinction between consumer and enterprise needs to be made. [Corante: Social Software<\/a>]<\/p><\/blockquote>\n

Ce ne sont ni les blogueurs ni les lecteurs de carnets qui seront les \u00ab\u00a0march\u00e9s\u00a0\u00bb. J’ai l’impression que l’outil carnet s’inscrira dans la palette des outils Web, afin d’acc\u00e9l\u00e9rer les \u00e9changes, d’initier la conversation entre clients (lecteurs ou visiteurs – clients potentiels) et producteurs, entre clients eux-m\u00eames… \u00c0 mon sens l’outil carnet repr\u00e9sente une avanc\u00e9e, une nouvelle g\u00e9n\u00e9ration de protocoles (comme les newsgroups ou forums \u00e0 une autre \u00e9poque) qui pousse un peu plus loin la capacit\u00e9 d’interaction et de communication.<\/p>\n

De ce point de vue, le carnet utilis\u00e9 en contexte d’affaires c’est d’abord une interface pour la mise \u00e0 jour facile (par un non-technicien) et r\u00e9guli\u00e8re, favorisant les \u00e9changes-commentaires et le feed-back (ping et trackback) avec les partenaires, les clients, les comp\u00e9titeurs… Je ne sais plus qui disait r\u00e9cemment : ce n’est pas la mise en page qui compte mais ce que tu dis ! Et si ce que tu dis s’inscrit dans le contexte de ce que les autres disent, sous forme de commentaires, de critiques, de suggestions… de conversation, donc, tu attireras des lecteurs, et tu deviendras un point de r\u00e9f\u00e9rence.<\/p>\n

C’est \u00e0 cela que l’outil carnet servira. Et il n’est m\u00eame pas essentiel : on peut et on pouvait faire cela bien avant les blogs. C’est juste qu’aujourd’hui on n’a plus besoin d’un technologue pour faire la mise \u00e0 jour et tricoter les liens et bases de donn\u00e9es… Ce qui rend accessible cette mani\u00e8re d’utiliser la Toile \u00e0 presque tous. Mais la technique ne remplacera pas le contenu, et c’est bien ainsi !<\/p>\n

Le contenu est certes influenc\u00e9 par la technique, en ce qu’il doit s’ajuster continuellement, qu’il a avantage \u00e0 s’inscrire comme un flux plut\u00f4t qu’une encyclop\u00e9die… qu’il doit oser s’ouvrir, dialoguer, assumer le risque de se\u00a0tromper. Les meilleurs carnets d’affaires ne s’identifieront peut-\u00eatre m\u00eame pas comme carnets (blogs) : ceux-ci ne seront qu’une porte ouverte, \u00e0 c\u00f4t\u00e9 de la vitrine traditionnelle.<\/p>\n

\n

Introduction aux archives du mois d’ao\u00fbt 2003<\/a><\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Blogs for What Business?. Jimmy Guterman’s new piece on business blogging (sub. required) is sure to cause a stir. He charges the blogging community as being \u00ab\u00a0self-absorbed and elitist\u00a0\u00bb and says its not essential for business. (…) I believe what Jimmy is saying is that there isn’t a consumer market for blogging and that it … <\/p>\n

Continuer la lecture de « carnets d’affaires »<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"atmosphere_disabled":false,"atmosphere_custom_text":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[50,7],"class_list":["post-3858","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-economie","tag-blogues"],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":164,"url":"https:\/\/gillesenvrac.ca\/carnet\/2005\/08\/lopen-source-poursuit-sa-course\/","url_meta":{"origin":3858,"position":0},"title":"l’open-source poursuit sa course","author":"Gilles Beauchamp","date":"4 ao\u00fbt 2005","format":false,"excerpt":"L'article de Paul Graham\u00a0fait des vagues. Cit\u00e9 par mtl3p, cet article est cit\u00e9 48 fois parmi les fils recens\u00e9s par Newsgator, juste apr\u00e8s les articles sur l'\u00e9tat de la blogosph\u00e8re\u00a0et un machin sur les applications pour Sharepoint de Windows.Graham m'avait accroch\u00e9 il y a quelques temps, je ne me souviens\u2026","rel":"","context":"Dans \"politiques\"","block_context":{"text":"politiques","link":"https:\/\/gillesenvrac.ca\/carnet\/tag\/polis\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6272,"url":"https:\/\/gillesenvrac.ca\/carnet\/2020\/03\/lentraide-au-temps-3\/","url_meta":{"origin":3858,"position":1},"title":"l’entraide au temps… (3)","author":"Gilles Beauchamp","date":"26 mars 2020","format":false,"excerpt":"Une adresse des plus utiles actuellement : la Prestation canadienne d\u2019urgence Des 350 r\u00e9f\u00e9rences collig\u00e9es ces trois derniers jours par l'\u00e9quipe de The Syllabus qui publie depuis 10 jours son Coronavirus Readings, j'ai retenu celles qui suivent. Rassembl\u00e9es en 4 groupes : philosophie, politique, \u00e9conomie et transition. Philosophie Urgence ou\u2026","rel":"","context":"Dans \"#covid-19\"","block_context":{"text":"#covid-19","link":"https:\/\/gillesenvrac.ca\/carnet\/tag\/covid-19\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/gillesenvrac.ca\/carnet\/wp-content\/uploads\/2020\/03\/arcenciel.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/gillesenvrac.ca\/carnet\/wp-content\/uploads\/2020\/03\/arcenciel.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/gillesenvrac.ca\/carnet\/wp-content\/uploads\/2020\/03\/arcenciel.png?resize=525%2C300&ssl=1 1.5x"},"classes":[]},{"id":666,"url":"https:\/\/gillesenvrac.ca\/carnet\/2007\/11\/theories-de-lorganisation\/","url_meta":{"origin":3858,"position":2},"title":"th\u00e9orie des organisations","author":"Gilles Beauchamp","date":"22 novembre 2007","format":false,"excerpt":"If you want an excellent introduction to organization theory - I recommend Pfeffer\u2019s New Directions in Organization Theory: Problems and Prospects.\u00a0 The book nicely covers key micro-issues, which many org theory\u00a0books don\u2019t do, and more generally the book is an excellent\u00a0lay-of-the-land introduction (for a different angle on the matter -\u2026","rel":"","context":"Dans \"apprendre\"","block_context":{"text":"apprendre","link":"https:\/\/gillesenvrac.ca\/carnet\/tag\/apprendre\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4217,"url":"https:\/\/gillesenvrac.ca\/carnet\/2012\/08\/contribution-des-riches\/","url_meta":{"origin":3858,"position":3},"title":"la contribution des riches","author":"Gilles Beauchamp","date":"5 ao\u00fbt 2012","format":false,"excerpt":"Deux semaines que j'ai sur mon bureau ces quelques paragraphes tir\u00e9s de quatre textes, que j'avais\u00a0ambitieusement\u00a0titr\u00e9\u00a0La contribution des riches... Tant pis si je n'ai pas un billet \u00e0 la hauteur, ces citations vous inspireront sans doute autant que moi ! There are plenty of very rich Americans who have a\u2026","rel":"","context":"Dans \"\u00e9quit\u00e9\"","block_context":{"text":"\u00e9quit\u00e9","link":"https:\/\/gillesenvrac.ca\/carnet\/tag\/equite\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1635,"url":"https:\/\/gillesenvrac.ca\/carnet\/2008\/12\/quelles-infrastructure\/","url_meta":{"origin":3858,"position":4},"title":"quelles infrastructures ?","author":"Gilles Beauchamp","date":"18 d\u00e9cembre 2008","format":false,"excerpt":"Extraits d'un article Paul Krugman, The New York Review of Books, Vol. 55, no. 20. \"What to do\" Reform of the weaknesses that made this crisis possible is essential, but it can wait a little while. First, we need to deal with the clear and present danger. To do this,\u2026","rel":"","context":"Dans \"\u00e9conomie\"","block_context":{"text":"\u00e9conomie","link":"https:\/\/gillesenvrac.ca\/carnet\/tag\/economie\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":701,"url":"https:\/\/gillesenvrac.ca\/carnet\/2008\/01\/animer-les-proccessus-de-decision-du-jazz\/","url_meta":{"origin":3858,"position":5},"title":"animer les proccessus de d\u00e9cision : du jazz !","author":"Gilles Beauchamp","date":"8 janvier 2008","format":false,"excerpt":"Je retombe sur ce newsletter, apr\u00e8s quelques ann\u00e9es, qui me semble toujours aussi inspirant. Quand les questions qu'on se pose sont de cet ordre : comment mieux d\u00e9finir les relations entre conseil d'administration et directions... Listen & Learn. Jazz musicians are constantly listening to and learning from each other. 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